Competitor bio:

Nick So is an entrepreneur and endurance athlete whose life has been shaped by continuous challenge and reinvention. Born in Hong Kong, his path shifted at age thirteen when he moved alone to Canada—a formative experience that instilled resilience, independence, and a lifelong willingness to venture into the unknown. By twenty, he had earned dual degrees in Economics and Marketing, setting the foundation for a career defined by global vision and bold execution. He later established Shenzhen as his base, building a bridge between China and the world. Nick’s entrepreneurial journey has consistently pushed boundaries. In 2003, he founded S2M in the United States, transforming global brands such as Hello Kitty, Marvel, and Disney into commercial successes and generating over 13 billion RMB in sales within six years. In 2009, he pivoted into manufacturing, building a sanitary ware company that became a top-three exporter and a key supplier to Walmart and Home Depot, with annual revenues reaching 200 million RMB. He continued to expand into new industries, entering the firearms security sector in 2016 and achieving over 100 million RMB in its first year. His later ventures—including innovative agricultural tools and the palm-vein biometric technology behind VenoTech®—reflect a belief that true innovation should be borderless and practical. By 2025, both VenoTech® and MAXSafes® were available nationwide at Home Depot in the United States. Beyond business, Nick has continually sought extreme physical and mental challenges. In 2019, he completed a seven-day, 2,400-kilometer cycling journey from Chengdu to Tibet, climbing more than 35,000 meters. That same year, he received The BrandLaureate International Brand Personality Award. His endurance journey deepened in the Gobi Desert, where he participated in the 121 km Business School Gobi Challenge in 2023 as part of the CKGSB support team, and later returned in 2025 as Captain of the Vanguard Team, leading his squad to a runner-up finish. The desert reinforced a core belief: individuals may move fast, but teams go far. Nick’s pursuit of endurance eventually led him to marathon running. Beginning with his first marathon in Lanzhou in 2023, he completed twelve full marathons across China by the end of 2025, improving his personal best from 4:43 to 3:53. Running has become both his meditation and proving ground—each kilometer a step toward greater possibility. Now preparing for the World Marathon Challenge—seven marathons on seven continents in seven days—Nick brings together every chapter of his journey: global entrepreneur, team leader, endurance athlete, and lifelong challenger. For him, the challenge is not just physical, but a tribute to the depth of human potential. Nick So is an entrepreneur and challenger perpetually in motion—always moving forward, always ready for the next start line.